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But it doesn't stop me from grumbling when I have to sit through it with her.

is also a good gathering place for Barbie fans.

In October 2018, it was announced that would distribute and that was in talks to play the titular character, following Hathaway's departure from the role.

In this follow-up to Fairytopia, Elina played by Barbie travels to Mermaidia to save her friend Nalu, the merman Prince.

This resulted in the creation of the Barbie film series, which initially revolved around Barbie being re-imagined as a princess and eventually expanded into various worlds of fashion and fantasy.

Due to the popularity of the 2004 film in 2004 based on 's , among fans, a was released in 2012 as ,which itself inspired two films with a more modern look; the first was released in 2015 as and in 2020 as.

Mattel therefore attempted to overhaul the Barbie brand to keep the toy relevant to consumers in the modern age by bringing in consultants and conducting research on key market groups.

It also reported that minor changes would be made in terms of the character and the story itself, centering on a Barbie, who after she is exiled from a world full of Barbies, enters the real world as a normal woman who is imperfect.

Merfairies' Houses: Where merfairies lives.

Mattel's team also considered targeting market audiences of career women and their daughters by introducing lines of Doctor or Lawyer Barbies.