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We invite you to treat this as a framework for action.

Women are expected to be nurturing and care-taking, while men are expected to be assertive and action-oriented.

Please add to or amend this content based on challenges relevant to your organization.

In the workplace, stereotypes can influence decisions we make about other people, preventing their ability to fully contribute in their jobs.

Our goal in publishing this portion of our managing bias training is to achieve broader recognition of the hidden biases we all hold, and to highlight ways to counteract bias in the workplace.

Mari's audience love and trust her implicitly and, as a result, love and trust Wave.

Mari's enthusiastic partnership made a big difference in our early days; she helped drive awareness and new customers at a rapid rate.

Performance bias occurs when people who are part of dominant groups, such as whites or men, are judged by their expected potential, while those who are part of less dominant groups such as people of color or women are judged by their proven accomplishments.

This is very evident in Mari's video challenge group she runs exclusively for us.

Her efforts have helped us sell more than 7,000 accounts.

We also love featuring Mari's dynamic presentations at our online marketing summits, where she shares her leading edge Facebook expertise that helps move the needle for our audience.

The problem is that the unpredictability and complexity of the digital marketing landscape means that the goalposts are always moving.